The books
One series.
One playbook.
Maximize is a growing series on reaching your potential. The Recruiting Playbook is the standalone guide to getting recruited.
The Maximize series
Start with sport.
It does not end there.
Every Maximize book takes the same approach to a different part of life: find the system, work it in order, and keep improving. More titles are on the way, including subjects beyond sport.
Book one — available now
Maximize Your
Athletic Potential
13 KEYS TO UNLOCK YOUR FULL POTENTIAL + 3 BONUS CHAPTERS ON WINNING
Most athletes are not held back by talent. They are held back by the parts of performance nobody ever taught them: how to think, how to prepare, how to build habits that hold up under pressure, and how to keep improving when the obvious gains are gone.
This book gathers what Jeff has learned across 25 years of playing, coaching, and studying sports, and organizes it into 13 keys you can work through one at a time. The three bonus chapters take on winning itself, the part most training books leave out. This applies to all sports: soccer, baseball, basketball, football, tennis, volleyball, pickleball, MMA, and more.
Book two
Habits, discipline,
and daily practice
How we maximize our potential through consistent, repeatable habits and daily practice. In progress.
Book three
Maximize
your career
The same thinking applied to the work you do and the career you are building. Planned.
Inside book one
Thirteen keys,
in working order.
Each key stands on its own and builds on the one before it, the same way a season does.
01–04
Mindset and self-belief
The foundation everything else is built on, and the first thing to go when results stall.
05–09
Preparation and practice
Discipline, daily habits, and the strategic approach that turns effort into progress you can measure.
10–13
Performance under pressure
Bringing your training to the day that counts, when it stops being about the work you have done.
Bonus
Three chapters on winning
What separates athletes who compete well from athletes who win, and how that gets built.
Standalone
And one book about
getting noticed.
Performance is half the job. The other half is making sure the right programs know you exist.
Available now
The Recruiting
Playbook
THE BEST GUIDE TO COLLEGE SPORTS RECRUITING
SECURING THE SCHOLARSHIP FOR HIGH SCHOOL & CLUB ATHLETES
College sports recruiting is a process, not a lottery. Families who understand it start earlier, communicate better, and end up with options. Families who do not are left hoping someone happens to walk past the right field on the right afternoon.
This is the playbook for running it deliberately: building your profile, reaching the programs that actually fit, handling the timeline, and giving yourself the best possible shot at a scholarship.
Who these are for
Three people on
the same side.
Written so an athlete, a coach, and a parent can each read the same book and take something different from it.
The athlete
You are putting in the work and want to know where the rest of the gains are hiding, and how to get in front of programs that fit.
The coach
A framework you can run across a squad, and a way to answer the recruiting questions families keep bringing you.
The parent
You want to help without getting in the way. These books tell you what the process actually asks of your family, and when.